We are Austria’s leading agency for tech and startup communications.

Thomas Reiter founded Reiter in 2004. Educated in international business at the University of Vienna and the École de Management de Normandie, he began his career in sales and marketing at Samsung Electronics. As Marketing Director for telecommunications products, he introduced the first Samsung mobile phone to Austria and Switzerland in 1998.

Since the turn of the millennium, he has been advising startups and technology companies on all aspects of public relations — from positioning to international media relations. Thomas Reiter is regarded as a pioneer of startup communication in Austria and maintains an extensive global network.

Die gebürtige Chinesin vernetzt mitteleuropäische Unternehmen mit dem Export- und Tourismusmarkt im Reich der Mitte. Sie studierte Tourismus- und Hotel-Management an der Nanjing Agricultural University. Sainan Zong startete ihre Karriere im börsennotierten Medienunternehmen Focus Media in Shanghai und wechselte anschließend zu einem Industrieunternehmen. In den vergangenen Jahren haben Unternehmen wie das Red Bull Media House, Firmen aus der Stahlindustrie und die gehobene österreichische Hotellerie auf ihre China-Expertise vertraut.

Alexandra Vasak is a Senior Consultant at Reiter. After completing her doctoral studies in political science, she began her professional career in event management at the Representation of the European Commission in Austria. She later transitioned to the agency side, bringing more than 20 years of experience in PR consulting for Austrian and international companies across various industries. Since the summer of 2017, she has been contributing her extensive PR expertise to Reiter, where she advises clients from a wide range of sectors.

Karin Brandner studied journalism and cultural and social anthropology. She began her career at mobilkom austria in the Corporate Communications department, where she initially managed product communications and later, as Public Affairs Manager, focused on CEO agendas and corporate topics. Most recently, she was responsible for CSR communications and the event series “twenty.twenty – exploring the future” within the Telekom Austria Group. At Reiter, she contributes her extensive communications experience from the technology sector.

Tobias Leschka studied Business Management in Vienna, London, Aberdeen, and Edinburgh. He began his career at Austrian Federal Railways (ÖBB), where he supported the marketing, communications, and corporate strategy departments. He later spent three years at a subsidiary of the Swiss Ammann Group, overseeing the marketing of digital products across the DACH region. Since October 2021, he has been advising internationally active startups and digital companies at Reiter, supporting them in the development and execution of comprehensive communication strategies.

Rita Korunka studied Political Science as well as Journalism & New Media in Vienna and Copenhagen. She gained her first professional experience in editorial offices and as a media analyst at APA (Austrian Press Agency). She then worked in the communications department of the Federal Administrative Court before moving to the agency side, where she advised international clients from the big tech sector in both public affairs and PR. Since February 2025, she has been part of the Reiter team, supporting technology and digital companies in their strategic communications.

Gabriel Hining studied Journalism and Communication Science at the University of Vienna and gained his first experience in cultural communications before moving to Munich. There, he worked at a communications agency on PR projects in Brazil, Italy, Portugal, the USA, Germany, and Austria. He speaks five languages fluently and has strong intercultural expertise. Since January 2025, he has been supporting startups and tech companies in their communications at Reiter.